An alert and astute mockdocker sent me this video of a bicycle air bag thingy that looks kinda awesome because it seems to, you know, work and stuff. I don’t know how they made it so it doesn’t strangle you at the same time, but they appeared to have done just that and I can see where it’d be really useful.

But what’s hilarious is that instead of focusing on the safety factor, they’re trying to sell it as a FASHION STATEMENT. FOR REAL. Look!

I’m sorry, but if you’re one of those people who needs to look fashionable ON A BIKE, then I’m pretty sure we couldn’t be friends. When I ride a bike, and I don’t even ride the kind with the clippy pedals or anything, I look HORRIBLE. Because I’m generally sweating and doing it for exercise and whatnot. I don’t make it a habit of wearing a freaking BLACK COCKTAIL DRESS to ride a bike.


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  • Buckeye Bob

    They could also sell them at bars for the drunks falling off their bar stools backward.

  • JMD

    BB, promise to never leave this site.

    Thank god the test dummy fell backwards. Now I’ll make sure I do too even if a car hits me sideways or turns in front of me while I’m in the bicycle lane. Note to self: Always fall backwards. BTW, is the black c o c k tail dress included in the purchase price? Oh, good lordy. What a hoot!

  • Reminiscent_of_Purple

    Victoria Beckham manages to look fab in a dress and heels on a bike.;)